Cause Related Marketing

Cause Related Marketing is one of the most effective ways your company can demonstrate its support for stopping impaired driving while publicly promoting your commitment to the cause.

You can:

To discuss your Cause-Related Marketing idea or for other Corporate Giving ideas, please contact Dawn Regan, Chief Operating Officer at 1-800-665-6233, ext 223 or email

Current Cause-Related Programs


Living in Canada can be expensive. The •gbot• software offers an easy way to save on groceries. Just make a shopping list, compare prices from store to store, go shopping and save! The original •gbot• app, available on Android and iPhone, was launched last November. It quickly developed a loyal following of consumers who now save money every time they shop.

Now, •gbot• is offering shoppers an easy way to support MADD Canada with some of their grocery savings. Not only does the $1.99 cost for downloading the MADD •gbot• app, go to MADD Canada, but shoppers can also dedicate some of their savings to donate directly to MADD Canada.

•gbot• is proud to recommend MADD Canada to all of the •gbot• users so that they can Shop Easy, Save Money & Drive Safe.

Visit to learn more.


MADD Canada is proud to be a charity partner of ChangeIt, an innovative new online giving program that allows you to round up your credit card purchases to the nearest dollar, and donate the difference.

It's a simple and secure way to make a big difference with your small change!

Long-time MADD Canada partner BMO Mastercard is participating in the ChangeIt campaign. Existing customers can go to the ChangeIt web site, register your BMO credit card, select MADD Canada as your charity of choice and set your monthly rounding limits.

Shattered Dreams

Shattered Dreams

Shattered Dreams is a song written by Michael Hanson, Founder of the band Glass Tiger, for MADD Canada specifically.

Mr. Hanson is donating 100% of the royalties from Shattered Dreams sales on to MADD Canada.  Click here to download the song from iTunes.OPEN IN NEW BROWSER

BMO MADD Canada MasterCard

BMOReward yourself.

Get the BMO MADD Canada MasterCard

Reward yourself with 1 AIR MILES®† reward mile for every $20 spent or 0.5% CashBack® and pay no annual fee.1

Every time you use your BMO MADD Canada MasterCard to make a purchase, a payment is made to MADD Canada from BMO Bank of Montreal at no additional cost to you.


1. Award of AIR MILES reward miles or CashBack is made for purchases charged to your account (less refunds) and is subject to the terms and conditions of your BMO MasterCard Cardholder Agreement.

® Registered trade-mark of Bank of Montreal.

®* MasterCard is a registered trademark of MasterCard International Incorporated.

®† Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Bank of Montreal.

Magazine Fundraising


Introducing MADD Canada’s MagFundraising store

Order or renew your magazine subscriptions online and save up to 85% off newsstand prices. Choose from over 600 magazine titles, including 60 French magazines. 37% of your purchase will go directly to MADD Canada. With the holidays fast approaching, magazines make great gifts for friends, family members or co-workers! Plus, as a special thank you when you buy or renew at least 2 subscriptions, you will receive a $5 Second Cup Café Card, redeemable at any participating Second Cup store across Canada! Thanks for your support!”


Magazine Fundraising

Greeting Card Program

Cards that show you careDid you know that you can order greeting cards online through MADD Canada’s greeting card program? Proceeds from your purchase support MADD Canada’s mission to stop impaired driving and to support victims of this violent crime. 

Highlights of this year’s program include the option to purchase a package of 8 greeting cards (blank inside) for only $12, or 20 premium cards personalized with your own message for $30. Also, this year’s card selection features artwork that is exclusive to MADD Canada.  

This is a unique opportunity for all individuals and businesses to showcase their support and spread the word about MADD Canada while sending holiday wishes to friends, family, clients, and colleagues. Participate in MADD Canada’s greeting card program and help keep our roadways and waterways safer for everyone. 

For more information about this program and to order your cards today, visit IN NEW BROWSER

MADD Virgin Drinks

MADD Virgin DrinksHill Street Marketing Inc., under license to MADD Canada, is proud to manufacture and distribute MADD Virgin Drinks.OPEN IN NEW BROWSER MADD Virgin Drinks were conceived and developed to support MADD Canada both philosophically and financially.  

MADD Virgin DrinksOPEN IN NEW BROWSER provide the marketplace with a desirable and delicious alternative to alcohol for any occasion or venue, and in doing so, Hill Street Marketing contributes 10% of net wholesale sales to MADD Canada to support their ongoing efforts to reduce the incidence of impaired driving.

IPromise Campaign

IPromiseIPromise is a new campaign to raise awareness about potential consequences of driving impaired. At the heart of the program is the IPromise bracelet which symbolizes the wearer's promise, to his/her mother and to the world, to never drive impaired. The bracelet serves as a constant reminder of that commitment.

The IPromise bracelets sell for $5.00, with $2 of every purchase donated to MADD Canada. Bracelets will be available at select University campaigns, for more details visit IN NEW BROWSER

Do you promise? Get your IPromise bracelet today at IN NEW BROWSER

Jamie Stever - "No One's Stronger Than A Mother"

Jamie Stever

Ontario Graphic Licence Plate Program

Ontario Graphic Licence Plate ProgramYou can now show your support for MADD Canada by purchasing a Province of Ontario graphic licence plate. These plates are available directly from MADD Canada or Driver and Vehicle Licence Issuing Offices across the province.

The plates cost $77.75 for a set of regular series graphic plates. A $20.00 shipping and handling charge will be applied for plates purchased from MADD Canada and you will be able to choose from a list of available plate numbers. When you receive your plates, you will need to take the plates, the form letter (which accompanies the plates) and your vehicle ownership information to a Driver and Vehicle Licence Issuing Office to transfer the plates into your name and attach the plates to your vehicle.

The Province of Ontario will pay royalty fees to MADD Canada of $2.25 for each set of regular series plates purchased. You can also choose to add the MADD Canada graphic to a personalized licence plate. These plates can be ordered at Driver and Vehicle Licence Issuing Offices, online at www.ServiceOntario.caOPEN IN NEW BROWSER or by phone at 1-800-AUTO-PL8 and MADD Canada will receive royalty fees of $4.50 for each set purchased. Please contact Dawn at dregan@madd.caEMAIL or by phone at 1-800-665-6233, ext. 223 to purchase your plates and show your support for MADD Canada.

Red Ribbon MagnetRed Ribbon Car Magnet

MADD Canada’s iconic Red Ribbon Car Magnets are available for sale at Canadian Tire. Pick yours up today and show your support for MADD Canada!

Donate your car with Car Heaven, or Donate A Car Canada

Car Heaven

Each year in Canada, approximately 1.6 million vehicles are declared no longer fit for the road for reasons such as failed emissions testing or accidents. We may recycle our glass and plastic but most of us never think about recycling our cars.

Car Heaven offers car owners across Canada a convenient and cost-effective way to retire their old, high-polluting cars. The vehicle is towed for free (value-$200), recycled, and proceeds from the scrap materials are donated to affiliated charities including MADD Canada.

All participants receive a charitable tax receipt for their donated vehicle (minumum $100). In addition, they get the satisfaction that comes from knowing their vehicle was environmentally recycled and that they've helped charity. Since its launch in 2000, Car Heaven and its program partners have retired more than 90,000 smog-causing vehicles and generated more than $3.6 million for its affiliated charities.

To donate your car or obtain more information please call 1-877-755-6272 or visit theCar Heaven website. Please identify MADD Canada as your charity of choice when completing the donor form.

Car Heaven is an initiative of Automotive Recyclers of Canada.

MADD Canada (Mothers Against Drunk Driving) Charity Car has joined up with to utilize its eco-friendly recycling technology. We are now proud to accept the donation of old vehicles on behalf of MADD Canada. Why not put your old vehicle to a good use that helps save the planet and also help those less fortunate in your community. does not take any fees for processing or handling your charity vehicle. 100% percent of the proceeds of your vehicle go directly to your chosen charity.

Donate your Shoppers Drug Mart® Point and/or Hudson's Bay Rewards

We have a great opportunity for you to support MADD Canada made available by Shoppers Drug Mart® and Hudson's Bay Rewards.

By donating some (or all) of your Shoppers Optimum Points™ and/or your Hudson's Bay Rewards Points to our organization, you are enabling us to use your points at Shoppers Drug Mart® and/or The Bay/Home Outfitters toward the purchase of products and supplies we need for our ongoing programs.

Shoppers Drug Mart® - To donate your Shoppers Optimum Points™, please go online to IN NEW BROWSER and browse the Shoppers Optimum section. Then click on “donate your points” and follow the instructions to choose MADD Canada as the recipient of your points. If you are not presently a Shoppers Optimum Member™, next time you are in a Shoppers Drug Mart ask for a card which is at no cost to you.

Hudson's Bay Rewards - To donate your Hudson's Bay Rewards Points, please go online to IN NEW BROWSER. Then click on “donate to an existing community” and type in MADD Canada under community name to donate your points. If you are not presently an Hudson's Bay Rewards Member, next time you are in The Bay/Home Outfitters ask for a card which is at no cost to you.

With your support, we can stop impaired driving and support victims of this violent crime.


MADD Canada has always prided itself on providing the highest quality resources for the public to stop impaired driving and to support victims of this violent crime. In addition to our programs and services, MADD Canada has joined forces with Innocorp, Ltd. to market educational anti-impaired driving products. This partnership combines quality products with lifesaving messages. Innocorp, Ltd. will provide revenues to MADD Canada for every product you purchase through us. So don’t forget to tell your friends in prevention that they too can purchase these educational products while benefiting MADD Canada. Click here to view the products or visit www.fatalvision.comOPEN IN NEW BROWSER but make sure to place your order through MADD Canada so that MADD Canada benefits from your purchase.

To order products, call Ardene Vicioso at 1-800-665-6233, ext 227.

mintsChocolate Mint sales – honour boxes

MADD Canada in association with New Line Innovations distributes chocolate mint candies in honour boxes across the country to retailers who agree to put out the boxes with MADD Canada receiving revenues from these boxes. These boxes also help generate awareness of the dangers of impaired driving.

yearbookMADD Message Yearbook

MADD Canada in association with Caring Hands Publishing produces a magazine in various markets across the country. MADD Canada receives revenues from business ad sales. The magazine also helps generate awareness of the dangers of impaired driving.

vendorVending Machines

MADD Canada partners with various vending machine vendors who distribute vending machines across the country to businesses. Businesses agree to display the machines with MADD Canada receiving revenues from these machines. These machines also help generate awareness of the dangers of impaired driving.

Official Sponsor

Allstate Canada

The Allstate Insurance Company of Canada is proud to be an official sponsor of MADD Canada

Did You Know?

Approximately 1 million students see MADD Canada’s School Assembly Program every year.

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