Publications - MADD Matters Newsletter
Spring 2012
Celebrating Project Red Ribbon
From media interviews, to sobriety checkpoints, to unique and innovative awareness events, MADD Canada Chapters and Community Leaders made sure our 2011 Project Red Ribbon message was the talk of towns all across the country. Here's a small snapshot of their great work.
MADD Metro Vancouver held its successful Project Red Ribbon at Surrey City Hall. Guest speakers included: Mayor Diane Watts, Superintendent Steve Martin, David Klein of Klein Lyons, RCMP's Bob Couture, and Markita Kaulius who tragically lost her daughter in 2011. Lots of media, fire department, city staff, police and the community attended in support of our holiday safety campaign.
MADD Grey North Bruce launched their annual Project Red Ribbon Campaign at a Walmart in Hanover.
Pictured here are (left to right): Paul Tice, Walmart Manager; Acting Sgt. Paul McDougall, Cape Croker Police Services; Sharon-Lee Wideman, Insp. V. Wurfel, OSPS; Cst. C. Martin, OSPS; Dr. Hazel Lynn, GB Health Unit; Cst. B Baker, OSPS; MPP Bill Walker and Cst. J. Knight, Grey Cty OPP.
MADD Kent County kicks off its 2012 Project Red Ribbon campaign. Picture here (left to right): Jim MacDonald, Susan MacAskill, Amanda LeBlanc, Carmen VonBergna, Charline Manuel, Francine Babineau and John LeBlanc.
MADD Montreal held its Project Red Ribbon launch at the Montreal Children's Hospital. Jean-Marie De Koninck, President of the Table québécoise de la sécurité routière, was the guest speaker and Chapter President, Angeliki Souranis, pictured here, shared the emotional story about losing her son.
In Yarmouth, MADD Canada National President Denise Dubyk (third from the left) was proud to join (left to right) Deputy Mayor Byron Boudreau, Atlantic Region Chapter Services Manager Susan MacAskill, MADD Yarmouth President Rick Allwright, Cst. Dana Patterson and Municipality of Yarmouth Deputy Warden Murray Goodwin.
MADD York Region launched their annual Project Red Ribbon campaign in Aurora at St. Maximilian Kolbe Catholic High School. Pictured here are (left to right): student Alex MacNeill; York Regional Police Deputy Chief Bruce Herridge; Theresa MacNicoll, School Trustee; Jessica Seymour; Kylee Goldman; and Saskia Matheson.
(Left to right) Gloria McNeill, Marc Corcoran and Rebecca Harris at MADD East Prince's Project Red Ribbon launch.
Irving Oil Drivers Safeguard Our Roads
Irving Oil joined forces with MADD Canada and local authorities in Atlantic Canada to take impaired drivers off the roads.
As part of MADD Canada's Project Red Ribbon campaign, MADD Canada representatives and members of Saint John Police Force and RCMP trained over 100 Irving Oil fleet drivers and other employees on how to identify and report potentially unsafe or impaired drivers.
Irving Oil Manager of Transportation Services, Doug Myles, elaborated on the importance of the drivers' commitment. "Given our fleet drivers cover 4 to 5 million miles every year throughout the Maritimes, road safety is more than a priority for us, it's a value we live every day."
A large reproduction of MADD Canada's red ribbon was also displayed on Irving Oil's fleet of trucks, serving as a reminder to motorists about the importance of sober driving.
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