MADD Canada’s 27th annual
Red Ribbon
campaign is underway!
From November 1, 2014 to January 5, 2015,
MADD Canada Chapters and Community Leaders
across the country are distributing red ribbons
for Canadians to tie on their vehicles, key chains,
purses, briefcases and backpacks. The ribbon
is a symbol of the wearers’ commitment to
sober driving, and a tribute to the thousands
of Canadians who are killed and injured in
impairment-related crashes each year.
MADD Canada and MADD Saint John & Area
hosted the national launch for the campaign in
early November at Saint John Police Headquarters.
Special thanks to the Saint John Police,
Kennebecasis Regional Police, the RCMP and
the City of Saint John for being part of the launch
event. We also offer our thanks to Title Sponsor
Allstate Insurance Company of Canada and Official
Sponsor Irving Oil for their participation.
MADD Canada’s local Chapters and Community
Leaders across the country are also hosting events
to promote the campaign in their communities. To
see photos from our national and local launches,
please visit the
Project Red Ribbon
web page at
MADD Canada, its police and municipal partners
and sponsors are urging Canadians to make this
holiday season free from impaired driving crashes:
don’t drive impaired; don’t ride with an impaired
driver; and call 911 if you see a driver you suspect
is impaired.
“With every red ribbon that’s worn, we are
reminding people that the deaths and injuries
caused by impaired driving are 100% preventable,
and that each and every person has the power
to prevent these tragedies,” said MADD Canada
National President Angeliki Souranis.
Allstate Canada’s invaluable role in helping
distribute red ribbons goes back 27 years to the
Project Red Ribbon
campaign. Since that
Red Ribbon Symbolizes Hope
for Crash-Free Holiday Season
To stop impaired driving and to support victims of this violent crime.
At the 2014
Project Red Ribbon
launch: National President Angeliki
Souranis; Saint John Councillor John MacKenzie; Jeff Spidell
of Allstate Insurance Company of Canada; the Honourable Dr.
Ed Doherty, Minister of Government Services, NB; Saint John
Police Chief William Reid; RCMP New Brunswick Assistant
Commissioner Roger Brown; Johnny Grant of Irving Oil; and
MADD Saint John & Area Chapter Vice President Jennifer Letson.
Kennebecasis Regional Police were also in attendance.