Project Red Ribbon

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Make a Commitment to Safe and Sober Driving – Get Your Red Ribbon Today!

MADD Canada hosts its 29th annual holiday awareness campaign, Project Red Ribbon, from November 1 to January 3. Our longest-running awareness program, Project Red Ribbon is hosted over the holiday season because it’s a busy time on most social calendars. With holiday parties and celebrations plentiful, the risk for impaired driving is especially high. MADD Canada’s red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. Throughout November and December, MADD Canada Chapters and Community Leaders will distribute millions of ribbons for Canadians to wear and display as a reminder to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.

The red ribbon also serves as a poignant tribute to the hundreds of victims killed and thousands of victims injured each year in impairment-related crashes. Red ribbons are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Canada offices across the country and participating sponsor outlets.

News Release: MADD Canada Launches Sober Driving Holiday Campaign

Tie it! Wear it! Show it! Share it! Live it!

Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe.

Tie it! To your purse, your backpack, your briefcase, your bike, your car.

Wear it! On Tuesday, November 1st, show your support to MADD Canada’s signature campaign Project Red Ribbon by wearing RED.

Show it! & Share It! Show your spirit and share your pictures on Facebook or Twitter, using #projectredribbon

Live it! Text “MADD” to 45678 to make a donation to MADD Canada and help save lives.

Red Ribbon graphic-1

Landmarks Light Up Red For Project Red Ribbon

Some of Canada’s best known landmarks are lighting up red this year to observe MADD Canada’s Project Red Ribbon campaign and help support sober driving throughout the holiday season:

  • CN Tower (Toronto, ON) – November 1
  • 3D Toronto Sign (Toronto, ON) – November 1
  • Edmonton’s High Level Bridge (Edmonton, AB) – November 4\
  • Niagara Falls, (Niagara Falls, ON) – December 4
  • Welland Bridge (Welland, ON) – December 4
  • Renaud Park (Joliette, QC) – All of November)

red_ribbon_basketMADD Canada salutes our 2016 Project Red Ribbon National Sponsors whose dedication and support help us reach every neighbourhood across the country in our mission to stop impaired driving and to support victims of this violent crime.

Title Sponsor

Allstate Insurance Company of Canada

Visit Allstate Insurance Company of Canada’s Good Hands blog for a post from MADD Canada National Past President Angeliki Souranis on safe celebrations this holiday season. 

Official Sponsor

Irving Oil

Corporate Sponsors

#TAXI /The Ride
BMO Financial Group
CTL Corp
McLeod Safety
RTL-Westcan Group of Companies

Coin Box Partners

Allstate Insurance Company of Canada
Andersons Liquor
British Columbia Liquor Distribution Branch
Calgary Co-operative Association Limited
Hasty Market Corp.
LCBO
Manitoba Liquor & Lotteries
NB Liquor
Nova Scotia Liquor Corporation
Northwest Territories Liquor Commission
Panera Bread (Toronto West)
Saskatchewan Liquor and Gaming Authority
Yukon Liquor Corporation

Show your support for MADD Canada!

Order your red ribbons on-line! You can do so by submitting a donation through our on-line donation page. Don’t forget to mention in the remarks box that you’d like red ribbons mailed to you!

I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!

There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.

As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.

For more information on how you can help MADD Canada, visit our donation page.

Fly your red ribbon year round. Together, we will make a difference!

Text Your Support for Project Red Ribbon!

Show your support for Project Red Ribbon by texting “MADD” to 45678 to make a $5 donation. Your donation is added to your cell phone bill and is payable to your service provider.

Text to Donate Graphic

Getting the message through

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2016/12/08|Tags: |

Make the right choice this holiday season

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Despite public awareness, drivers continue to get behind the wheel while impaired

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Mixing MADD’s alcohol-free drinks with cheese

CBC December 4, 2016 A grocery chain and a group fighting drunk driving have joined forces in a promotional campaign that pairs alcohol-free drinks and fine cheeses. Mothers Against Drunk Driving and Coleman's hope to [...]

2016/12/04|Tags: , |

MADD Edmonton hosts candlelight vigil for families remembering loved ones over the holidays

Global Edmonton December 4, 2016 It was a sombre scene at Edmonton’s Holy Trinity Anglican Church Sunday afternoon, as families of those killed in impaired driving collisions stopped to honour loved ones. “Christmas is a [...]

2016/12/04|Tags: |