Make a Commitment to Safe and Sober Driving – Get Your Red Ribbon Today!
MADD Canada hosts its 28th annual holiday awareness campaign, Project Red Ribbon, from November 1 to January 4.
Our longest-running awareness program, Project Red Ribbon is hosted over the holiday season because it’s a busy time on most social calendars. With holiday parties and celebrations plentiful, the risk for impaired driving is especially high.
MADD Canada’s red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. Throughout November and December, MADD Canada Chapters and Community Leaders will distribute millions of ribbons for Canadians to wear and display as a reminder to:
Never drive impaired or ride with an impaired driver.
Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
The red ribbon also serves as a poignant tribute to the hundreds of victims killed and thousands of victims injured each year in impairment-related crashes.
Red ribbons are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Canada offices across the country and participating sponsor outlets.
Tie it! Wear it! Show it! Share it! Live it!
Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe.
Tie it! To your purse, your backpack, your briefcase, your bike, your car.
Wear it! On Wednesday November 4th, show your support to MADD Canada’s signature campaign Project Red Ribbon by wearing RED.
Show it! & Share It! Show your spirit and share your pictures on Facebook or Twitter, using #projectredribbon
Live it! Text “MADD” to 45678 to make a donation to MADD Canada and help save lives.
Landmarks Light Up Red For Project Red Ribbon
Two of Canada’s best known landmarks are turning on the lights on November 4 to mark the national media launch of Project Red Ribbon.
Niagara Falls and the CN Tower will both be lit red to support the Project Red Ribbon campaign to promote sober driving throughout the holiday season.
MADD Canada salutes our 2015 Project Red Ribbon National Sponsors whose dedication and support help us reach every neighbourhood across the country in our mission to stop impaired driving and to support victims of this violent crime.
BMO Financial Group
RTL-Westcan Group of Companies
Tube-Mac Piping Technologies Ltd.
Coin Box Partners
Allstate Insurance Company of Canada
British Columbia Liquor Distribution Branch
Calgary Co-operative Association Limited
Hasty Market Corp.
Henry of Pelham Family Estate Winery
Manitoba Liquor & Lotteries
Nova Scotia Liquor Corporation
Northwest Territories Liquor Commission
Panera Bread (Toronto West)
Prince Edward Island Liquor Control Commission
Saskatchewan Liquor and Gaming Authority
Yukon Liquor Corporation
I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!
There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.
As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.
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