Project Red Ribbon

You are here:///Project Red Ribbon
­

Make a Commitment to Safe and Sober Driving – Get Your Red Ribbon Today!

MADD Aerial Ribbon 50

MADD Canada hosts its 28th annual holiday awareness campaign, Project Red Ribbon, from November 1 to January 4.

Our longest-running awareness program, Project Red Ribbon is hosted over the holiday season because it’s a busy time on most social calendars. With holiday parties and celebrations plentiful, the risk for impaired driving is especially high.

MADD Canada’s red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. Throughout November and December, MADD Canada Chapters and Community Leaders will distribute millions of ribbons for Canadians to wear and display as a reminder to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
  • Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.

The red ribbon also serves as a poignant tribute to the hundreds of victims killed and thousands of victims injured each year in impairment-related crashes.

Red ribbons are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Canada offices across the country and participating sponsor outlets.

Tie it! Wear it! Show it! Share it! Live it!

Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe.

Tie it! To your purse, your backpack, your briefcase, your bike, your car.

Wear it! On Wednesday November 4th, show your support to MADD Canada’s signature campaign Project Red Ribbon by wearing RED.

Show it! & Share It! Show your spirit and share your pictures on Facebook or Twitter, using #projectredribbon

Live it! Text “MADD” to 45678 to make a donation to MADD Canada and help save lives.

Red Ribbon graphic-1

Landmarks Light Up Red For Project Red Ribbon

Two of Canada’s best known landmarks are turning on the lights on November 4 to mark the national media launch of Project Red Ribbon.

Niagara Falls and the CN Tower will both be lit red to support the Project Red Ribbon campaign to promote sober driving throughout the holiday season.

red_ribbon_basketMADD Canada salutes our 2015 Project Red Ribbon National Sponsors whose dedication and support help us reach every neighbourhood across the country in our mission to stop impaired driving and to support victims of this violent crime.

Title Sponsor

Allstate Insurance Company of Canada

Visit Allstate Insurance Company of Canada’s Good Hands blog for a post from MADD Canada National President Angeliki Souranis on safe celebrations this holiday season. 

Official Sponsor

Irving Oil

Corporate Sponsors

#TAXI
BMO Financial Group
McLeod Safety
RTL-Westcan Group of Companies

Campaign Member

Tube-Mac Piping Technologies Ltd.

Coin Box Partners

Allstate Insurance Company of Canada
Andersons Liquor
British Columbia Liquor Distribution Branch
Calgary Co-operative Association Limited
Hasty Market Corp.
Henry of Pelham Family Estate Winery
LCBO
Manitoba Liquor & Lotteries
NB Liquor
Nova Scotia Liquor Corporation
Northwest Territories Liquor Commission
Panera Bread (Toronto West)
Prince Edward Island Liquor Control Commission
Saskatchewan Liquor and Gaming Authority
Yukon Liquor Corporation


Show your support for MADD Canada!

Order your red ribbons on-line! You can do so by submitting a donation through our on-line donation page. Don’t forget to mention in the remarks box that you’d like red ribbons mailed to you!

I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!

There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.

As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.

For more information on how you can help MADD Canada, visit our donation page.

Fly your red ribbon year round. Together, we will make a difference!

Text Your Support for Project Red Ribbon!

Show your support for Project Red Ribbon by texting “MADD” to 45678 to make a $5 donation. Your donation is added to your cell phone bill and is payable to your service provider.

Text to Donate Graphic

“Her seat is always empty,” Simcoe County MADD pleads don’t drink and drive

Collingwood Connection December 21, 2015 Christmas is a difficult time for Barrie’s Christie Ward as there will always be one empty seat at the table. The mother of four lost her oldest daughter Kirsta Sandy [...]

2015/12/21|Tags: , |

Officer recognized for work on the road

North Bay Nugget December 9, 2015 There's no typical impaired driver. They come in all ages, demographics and backgrounds. Just ask North Bay Police Service Const. Blake Vietmeier who arrested eight impaired drivers this year. [...]

2015/12/09|Tags: , |

Edmonton vigil honours those killed at the hands of an impaired driver

Global News December 7, 2015 EDMONTON — It’s something those with Mothers Against Drunk Driving don’t wish upon anyone – having to cope with the loss of a loved one who was killed at the [...]

2015/12/07|Tags: |

A sober message

The Telegram December 7, 2015 RNC announces initiative to stop impaired driving during holiday season If you’re visiting friends and family this Christmas to have a few sociable drinks and are considering driving home, Terry [...]

2015/12/07|Tags: , |

MADD frustrated by number of impaired drivers in the region

CTV Barrie Published Sunday, December 6, 2015 The number of impaired drivers on area roads continues to be an issue and Mothers Against Drunk Driving is concerned things could get worse, as we get closer [...]

2015/12/06|Tags: , |

14-year-old victim: a cautionary tale against impaired driving

Spruce Grove Examiner/Stony Plain Reporter Friday, December 4, 2015 At the tender age of 12, Mackenzie Fragoso watched her father and stepmother die in a car explosion because of a drunk driver. Fragoso had been [...]

2015/12/04|Tags: , |