We believe that driving is a privilege, not a right. Impaired driving crashes are not accidents, but rather the direct result of an individual’s conscious decision to drive after drinking or using drugs.

We believe that a balanced program of public awareness, progressive legislation, rigorous enforcement, and meaningful sanctions is essential to eliminating impaired driving.

We believe, as an organization committed to the importance of rights, that all of our legislative proposals and other public policies must be compatible with the Canadian Charter of Rights and Freedoms, and the federal and provincial human rights legislation.

We believe that victims/survivors, as those most directly affected by the crime, must be treated with dignity in a manner that is respectful of their loss.

We believe that victims/survivors should be given general information about the criminal justice system, and their role and rights within it, including their right to make a victim impact statement.

We believe that victims/survivors are entitled to specific information about their case, including: the name of the accused; the status of the investigation; the charges and any decisions made about them; the date, place and time of all criminal and correctional proceedings; and the outcome of all proceedings.

We believe that, while offenders must be held appropriately accountable for their criminal behaviour, assessment, treatment and other proven rehabilitative measures must be implemented to minimize the risks of repeat offenders.

We believe that the organizational culture we collectively create at MADD Canada must recognize and appreciate all its staff and volunteers and treat them with compassion, respect and dignity.

Institutional Values

As a grassroots organization, we are guided by the following values:

  • Compassion – We provide the highest quality programs and services with empathy, understanding and caring.
  • Leadership – We value our people and are committed to providing quality training, support, and development to volunteers, Board and staff.
  • Inclusion – We embrace the diversity of Canadians and our country’s various regions and communities.
  • Collaboration – We engage in strategic relationships and alliances in order to extend our impact and reach.
  • Excellence – We are accountable and transparent and aim for excellence in governance and operations.

2016-2020 Strategic Directions

  1. Eliminate impaired driving.
    Strategies include:

    • Identify and promote effective public policies and legislative reforms.
    • Promote evidence-based anti-impaired driving technologies.
  2. Provide caring and compassionate services to victims and survivors.
    Strategies include:

    • Enhance and continually evaluate our compassionate support and services for victims and survivors.
    • Reach out and serve more victims and survivors.
    • Broaden and create alliances and partnerships with other victim services organizations.
  3. Make every Canadian safe from impaired driving through public education initiatives.
    Strategies include:

    • Shift Canadians’ attitudes and behaviours about impaired driving, with a focus on youth.
    • Promote ways in which the Canadian public can report impaired driving.
    • Communicate strategies on how the public can be protected from impaired driving.
  4. Strengthen the organization.
    Strategies include:

    • Improve MADD Canada’s approach and use of technology to support volunteer recruitment, training and development.
    • Measure the impact and effectiveness of programs and services.
    • Increase and diversify revenue streams for enhanced financial sustainability.
    • Maximize communications tools to support public awareness and fundraising.

MADD Canada’s 2016-2020 Strategic Plan and Indicators of Success