December 5, 2019
Caesars Windsor is lighting up red throughout the first two weeks of December in a wonderful show of support for MADD Canada’s Project Red Ribbon sober driving holiday awareness campaign.
“We thank Caesars Windsor for their support in helping spread the message about safe and sober driving during the holiday season.” said MADD Windsor & Essex County Community Leader, Chaouki Hamka. “The lighting of Caesars Windsor in red is a reminder to drivers to never drive impaired or ride with an impaired driver, and a way of paying tribute to all the innocent victims of impaired driving.”
Project Red Ribbon helps keep the sober driving message top of mind during the busy holiday season. With parties and celebrations plentiful, the risk for impaired driving is high. From November 1st, 2019 to January 6, 2020, MADD Canada Chapters and Community Leaders across Canada distribute millions of ribbons to Canadians to wear and display as a reminder to:
- Never drive impaired or ride with an impaired driver. Plan ahead if you’re going to be drinking or consuming cannabis, or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night. Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Working with local partners and area businesses, MADD Windsor & Essex County is asking residents of Windsor & Essex County and neighbouring towns to tie a MADD Canada red ribbon to their vehicles, key chains, purses, briefcases and backpacks. The red ribbon, as well as our red ribbon car decal, symbolize a person’s commitment to drive safe and sober during the holiday season, and reminds other motorists to always drive sober as well. The sober driving message is especially crucial in this, the first holiday season following the legalization of cannabis.
Red ribbons and car decals are available from: MADD Windsor & Essex County by calling (519) 791-9623, by emailing firstname.lastname@example.org; the MADD Canada web site at madd.ca; or local police service headquarters.