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Provincial Media Release

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SmartWheels Uses Virtual Reality to Teach Elementary Students about Risks of Alcohol, Drugs and Driving

2019/09/12|Categories: Provincial Media Release|

Regina, Saskatchewan – Saskatchewan elementary school students can learn how it looks and feels to drive impaired by alcohol and drugs, thanks to an amazing new mobile classroom that incorporates virtual reality into a hard-hitting, interactive experience. SmartWheels is MADD Canada’s latest initiative to bring sober driving education to young students. It is a 42-foot [...]

New School Year Begins with Powerful Sober Driving Message from MADD Canada

2019/09/06|Categories: Provincial Media Release|Tags: , |

Oakville, Ontario — MADD Canada debuts its latest School Assembly Program for Ontario students this week, launching a province-wide tour to engage youth in a conversation about the dangers of impaired driving and the ways they can prevent it. The 2019-2020 School Assembly Program, titled Over the Edge, is being delivered to Ontario students in [...]

Alberta’s First Roadside Memorial Sign Honouring Victim Of Impaired Driving To Be Unveiled Today

2019/08/23|Categories: Provincial Media Release|

Calgary, Alberta – The family of Alfred Benary joins the Honourable Ric McIver, Alberta Minister of Transportation, MADD Canada and representatives from the Alberta Sheriffs Branch, Calgary Police Service and Calgary Emergency Medical Service this morning for the unveiling of Alberta’s first roadside memorial sign honouring a victim of impaired driving. Alfred died in October [...]

Manitoba’s Second Roadside Memorial Sign Honouring Victim Of Impaired Driving To Be Unveiled Today

2019/06/26|Categories: Provincial Media Release|Tags: |

Sign honouring Shea Fright to be placed on Provincial Road 207 outside Lorette, Manitoba. Lorette, Manitoba – Kelly and Leah Fright are marking the third anniversary of the tragic death of their daughter in an impaired driving crash by unveiling a roadside memorial sign in her honour. Shea Fright was on her way home on [...]

Plan Ahead For a Sober Ride on Quebec’s National Holiday

2019/06/20|Categories: Provincial Media Release|Tags: |

Montreal, Quebec –As Quebec’s National Holiday weekend approaches, MADD Canada and Allstate Insurance Company of Canada are asking Quebecers to make safety a priority and make sure they have a safe and sober ride home from their celebrations. “We wish everyone a fun holiday weekend, and encourage everyone to celebrate responsibly,” said MADD Canada Chief [...]

Sixteen Police Officers To Be Honoured For Their Work To Reduce Impaired Driving At First Nick Coates Awards

2019/05/09|Categories: Provincial Media Release|Tags: |

St. John’s, NL – For many victims of impaired driving, when they hear about an impaired driver being caught, it is about much more than a charge or a sanction. It is about a potential crash being averted. It is about someone being spared a devastating injury. It is about a family not having to [...]

MADD Canada Partners with LCBO on #GetHomeSafely Campaign Ahead of May Long Weekend

2019/04/29|Categories: Provincial Media Release|

Oakville, Ontario – In advance of the May long weekend and unofficial kick off to summer, MADD Canada is partnering with the LCBO to promote sober driving and raise funds for the charity’s youth services, public awareness and education programs. The #GetHomeSafely prompted donation campaign kicks off May 2 and runs until May 19 in [...]

NB Students See How All Their Tomorrows Could Be Erased By Impaired Driving

2019/04/18|Categories: Provincial Media Release|

Oakville, Ontario — An education program from MADD Canada and generously sponsored by Alcool NB Liquor (ANBL) is giving New Brunswick students a powerful look at how all their ‘tomorrows’ can be taken away when someone gets behind the wheel impaired by alcohol and/or drugs. MADD Canada’s 2018-2019 School Assembly Program, titled No Tomorrow, is a 45-minute film [...]

Education Program Shows Prince Edward Island Students How Impaired Driving Puts All Their Tomorrows at Risk

2019/03/15|Categories: Provincial Media Release|Tags: |

Oakville, Ontario — MADD Canada and Prince Edward Island Liquor Control Commission (PEILCC) are teaming up on an education program to show Prince Edward Island students how ‘tomorrow’ can be taken away when someone makes the decision to drive impaired. MADD Canada’s 2018-2019 School Assembly Program, titled No Tomorrow, is a 45-minute film which begins [...]

New Impaired Driving Program Urges MB Students to Protect All Their Tomorrows By Always Driving Sober

2019/02/13|Categories: Provincial Media Release|Tags: |

Oakville, Ontario — Manitoba middle and high school students are seeing how one split-second decision to drive impaired today can take away all their tomorrows in MADD Canada’s latest School Assembly Program. Supported by Manitoba Public Insurance (MPI), the 45-minute program titled No Tomorrow shows students how mixing alcohol, cannabis and other drugs with driving [...]