Road safety begins where the tires touch the ground. Renown for outstanding tire expertise, Continental has been improving worldwide road safety for over 140 years. Apart from its innovative tire products, the Continental Automotive Group already developed game-changing technologies that can be found in most modern cars nowadays: ABS, ESC and EBA, just to name a few.

Continental’s core values align with those at MADD Canada, specifically their commitment to safety. Today, the company takes this claim to the next level with Vision Zero, striving for zero fatalities, zero injuries and zero accidents on the road. With the ongoing rise of the intelligent car, there is more potential than ever to reach Vision Zero.

Continental Tire sponsors MADD Canada’s School Assembly Program and MADD Canada’s Strides for Change. Continental Tire’s sponsorship will support MADD Canada’s efforts to raise awareness against impaired driving.