(Oakville, Ontario) – As football fans prepare to watch the Philadelphia Eagles and the New England Patriots square off in Super Bowl LII, MADD Canada and Uber are urging everyone to have a game plan in place to get home safely.

“Arranging a sober ride home is always a winning play if you’re going to be consuming alcohol or drugs,” said MADD Canada National President Patricia Hynes-Coates. “Let’s keep this Super Bowl weekend free from impaired driving crashes.”

Every year, hundreds of Canadians are killed and tens of thousands are injured in crashes involving drivers who have consumed alcohol and/or drugs. These tragic deaths and injuries are 100% preventable.

Whether you’re watching the game at a bar, at a friend’s place, or hosting a Super Bowl party yourself, have a plan in place to get you or your guests home safely. Call an Uber, call a cab, take public transit or arrange a designated driver.

Uber is MADD Canada’s Official Designated Driving App. Football fans looking for a safe, sober and reliable ride home at the push of a button can download the app today.

“Uber is a proud partner of MADD Canada in the fight against impaired driving. Again and again, we’ve seen that when people have a reliable alternative to get home safe, they choose not to get behind the wheel when under the influence. This Super Bowl weekend, no matter where you are or what time it is – a designated driver is just a tap on your phone away to get you home safe,” said Adam Blinick, Director of Public Affairs, Uber Canada.
MADD Canada and Uber Canada are national partners who have joined forces to promote safe and sober driving. Visit t.uber.com/maddcanada to check out our awareness initiatives, including the story of Shelly, a woman who lost her daughter in an impaired driving crash and now drives for Uber so that she can help people get home safely.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Uber Canada

Co-founded by Canadian entrepreneur Garrett Camp in 2009, Uber is evolving the way the world moves. Present in over 40 communities in Canada, Uber has revolutionized transportation and offers more than 32,000 Canadian driver-partners a new way to earn income in their spare time by offering an affordable transportation alternative to hundreds of thousands of riders across the country. For more information, visit uber.com.

For more information, contact:

Patricia Hynes-Coates, National President, MADD Canada, 647-919-6233 or phynescoates@madd.ca