Cause Related Marketing

You are here://Cause Related Marketing

Cause Related Marketing is one of the most effective ways your company can demonstrate its support for stopping impaired driving while publicly promoting your commitment to the cause.

You can:

  • create a special product or service promotion or
  • donate a portion of product sales

To discuss your Cause-Related Marketing idea or for other Corporate Giving ideas, please contact Dawn Regan, Chief Operating Officer at 1-800-665-6233, ext 223 or email dregan@madd.ca.

Current Cause-Related Programs

Donate your Shoppers Drug Mart® Point and/or Hudson’s Bay Rewards

We have a great opportunity for you to support MADD Canada made available by Shoppers Drug Mart® and Hudson’s Bay Rewards.

By donating some (or all) of your Shoppers Optimum Points™ and/or your Hudson’s Bay Rewards Points to our organization, you are enabling us to use your points at Shoppers Drug Mart® and/or The Bay/Home Outfitters […]


CharityCar.ca has joined up with GreenVehicleDisposal.com to utilize its eco-friendly recycling technology. We are now proud to accept the donation of old vehicles on behalf of MADD Canada. Why not put your old vehicle to a good use that helps save the planet and also help those less fortunate in your […]

Car Heaven

Each year in Canada, approximately 1.6 million vehicles are declared no longer fit for the road for reasons such as failed emissions testing or accidents. We may recycle our glass and plastic but most of us never think about recycling our cars.

Car Heaven offers car owners across Canada a convenient and cost-effective […]

Red Ribbon Car Magnet


MADD Canada’s iconic Red Ribbon Car Magnets are available for sale at Canadian Tire.

Pick yours up today and show your support for MADD Canada!

Ontario Graphic Licence Plate Program

You can now show your support for MADD Canada by purchasing a Province of Ontario graphic licence plate. These plates are available directly from MADD Canada or Driver and Vehicle Licence Issuing Offices across the province.

The plates cost $82.15 for a set of regular series graphic plates. A $20.00 shipping and handling charge will be […]

IPromise Campaign

IPromise is a new campaign to raise awareness about potential consequences of driving impaired. At the heart of the program is the IPromise bracelet which symbolizes the wearer’s promise, to his/her mother and to the world, to never drive impaired. The bracelet serves as a constant reminder of that commitment.

The IPromise bracelets sell for $5.00, […]