IPromise is a new campaign to raise awareness about potential consequences of driving impaired. At the heart of the program is the IPromise bracelet which symbolizes the wearer’s promise, to his/her mother and to the world, to never drive impaired. The bracelet serves as a constant reminder of that commitment.

The IPromise bracelets sell for $5.00, with $2 of every purchase donated to MADD Canada. Bracelets will be available at select University campaigns, for more details visit www.ipromisemom.com.

Do you promise? Get your IPromise bracelet today at www.ipromisemom.com.