On August 21st 2014 around 11:00 p.m., Dean Jr. (DJ) Hancock was leaving a hockey tryout when he was struck head on by an impaired driver. Pinned in his vehicle for over an hour, DJ eventually succumbed to his injuries and died on the scene just after midnight on August 22nd 2014. Both of DJ’s parents had been at the tryout that night, and drove up to the crash just minutes after their son was hit, witnessing the horrific scene and the death of their only son. DJ was just 18 years old at the time and had plans to start university in just a few short weeks.

Witnessing the immense impact DJ’s death had on so many, his older sister Jaymie-Lyne Hancock knew she would not let her brother’s senseless death be forgotten.

Jaymie-Lyne Hancock was born and raised in Sudbury, Ontario. She holds a Bachelor of Science in Nursing (Honours) from Laurentian University and is currently a graduate student working towards her Master of Science in Nursing (Nurse Practitioner), with plans to graduate in late 2020. Professionally, Jaymie is a passionate labour and delivery nurse, finding the utmost joy and reward in supporting women and families in the most vulnerable but exciting times of their lives. Although she has witnessed hundreds of births, the privilege she feels each time she witnesses yet another new life being brought into the world never fades.

Throughout her short 26-years, Jaymie has proven to be an effective leader in her community. She has competed at regional and national levels in pageantry, where a major part of her role was planning, executing and hosting fundraisers to support a variety of charities – both locally and internationally. From 2014-2016, she also assisted in raising funds for what is now the DJ Hancock Memorial Park. The park, built in her brother’s honour, opened in 2016 in Sudbury, ON. It includes a play structure, hockey-themed splash pad and outdoor workout section for children and families to enjoy.

Jaymie is also an avid volunteer, giving back to her community from a very young age. She has volunteered countless hours as a camp counsellor/personnel and a make-up consultant for women dealing with the appearance-related side effects of cancer. In recent years, she has focused much of her attention on fighting impaired driving, both to honour DJ and to help protect other families from experiencing this devastation.
Since her brother’s crash, Jaymie and her parents, Dean and Kim, have made it their mission to bring awareness to the cause, and to educate her community on the dangers and risks associated with impaired driving. Jaymie has been the voice for this cause when her parents could not be. She has spoken at schools and events in her community, sharing details of her brother’s death, and the impact the crash had on her and her family’s life.

In 2017, Jaymie and her parents were awarded the Rolland Mousseau Community Leadership award, recognizing their efforts to end impaired driving. In 2018, Jaymie was awarded the Louise Joanne Twerdy Leadership Bursary, once again recognizing her dedication and determination to end impaired driving.

As MADD Canada’s new National President, Jaymie will advance awareness and education initiatives, promote public policy priorities, and collaborate with volunteers and supporters. Most importantly, she will be the powerful, leading voice for her brother, and for all victims, whose own voices have been tragically silenced by impaired driving.