NB Liquor takes its social responsibility to monitor and enforce the Liquor Control Act of New Brunswick very seriously. By partnering with MADD Canada, NB Liquor helps to spread the message that consuming alcohol and driving a motorized vehicle is a potentially dangerous and deadly mix. NB Liquor is a proud Provincial Sponsor of MADD Canada’s School Assembly Program as well as a number of other partnership initiatives throughout the year including Project Red Ribbon.