June 13, 2019
Some new roadside scenery is coming to Windsor-Essex County that empowers drivers to help keep roads safe.
Caesars Windsor Cares donated $12,750 to MADD Canada’s Campaign 911 — an initiative that uses signs to encourage people to alert police of suspected impaired drivers.
When the campaign first started in 2008, 42 signs were placed in Windsor. The recent donation will help MADD revitalize the campaign with larger, redesigned signs that will be located across Windsor-Essex County, with approval pending for LaSalle.
The new signs were unveiled Thursday at Windsor’s waterfront, where MADD representatives, the regional president of Caesars Entertainment Kevin Laforet and county police officers spoke about the role community members play in keeping the roads safe.
“Campaign 911 has changed perceptions by reinforcing the fact that impaired driving is indeed an emergency situation and 911 is the appropriate number to call,” Chaouki Hamka, MADD Windsor-Essex County community leader, said in news release. “These programs work. More and more, we’re seeing reports of impaired driving suspects being taken off the road thanks to public tips to police and 911.”