Newfoundland Labrador Liquor Corporation. Moderation: The Smart Choice.Over the years, the people of Newfoundland and Labrador have relied on the liquor authority of the day to ensure that alcoholic beverages are sold in a responsible manner. When the Newfoundland Labrador Liquor Corporation was established in 1973, this responsibility was taken very seriously and has since been expanded to include many diverse activities and programs. NLC is a corporate supporter of MADD Canada’s School Assembly Program.