Oakville, Ontario —Middle and high school students across Newfoundland and Labrador are seeing how one split-second decision to drive impaired can take away all their tomorrows, in MADD Canada’s latest School Assembly Program.
Titled No Tomorrow and supported by the Newfoundland Labrador Liquor Corporation (NLC), the 45-minute program explores how mixing alcohol, cannabis and other drugs with driving can have devastating and permanent consequences.
Crashes were the leading cause of death for young people between the ages of 16 and 25 years in 2014, and MADD Canada estimates more than half of those crashes involved alcohol and/or drugs.
“No one ever thinks impaired driving will affect them,” said MADD Canada National President Patricia Hynes-Coates. “But we need young people to understand that impaired driving destroys lives every single day, and we want to equip them with the knowledge and tools to protect themselves.”
MADD Canada and NLC host a special screening of No Tomorrow today at Villanova Junior High in Conception Bay South to highlight the program’s tour of schools across the province. A long-time sponsor of the School Assembly Program, NLC is generously sponsoring 10 presentations during the current school year.
“NLC is proud to team with MADD Canada once again to deliver this crucial sober driving message to young people across our province,” said Craig Hapgood, Manager of Operations for Regulatory Compliance for NLC. “We strive to educate them about the risks and consequences of impaired driving and, most importantly, know that they have the power to prevent it.”
No Tomorrow tells the story of bandmates Marcus, Corey, Trevor and Lee. After winning a contest to record a demo, they get an incredible chance to audition for a music school. Before their audition, Trevor has a few drinks. He is affected more than he thinks, and makes mistakes during the audition. Marcus is offered a spot at the school right away, and Corey and Lee are given an opportunity to re-apply next year. But Trevor, who was obviously impaired during the audition, is not offered a spot or chance to re-apply. The school has a zero tolerance policy for alcohol or drugs. Trevor storms off to the car. Marcus tries unsuccessfully to take the keys. Realizing he can’t stop Trevor from driving away, Marcus jumps in the car. What happens next changes all of their lives forever.
The fictional story in No Tomorrow is followed by testimonials from real-life victims who talk about their loved ones who were killed or seriously and permanently injured in impaired driving crashes.
A clip of the new program is available on MADD Canada’s web site. The formal presentation is supplemented by an Educators’ Guide to help teachers and counsellors continue the crucial sober driving conversation throughout the school year.
Surveys show MADD Canada’s education efforts are resonating with young people. In a 2017-2018 survey about that year’s School Assembly Program, titled The Pact, students said: the program effectively delivered the sober driving message (66%); it motivated them to make the right decision when it comes to preventing impaired driving (74%) ; they had or planned to have conversations with family and friends about impaired driving (73%); and they supported having a similar presentation at the school the following year (97%).
For more information, please contact:
Patricia Hynes-Coates, MADD Canada National President, 647-919-6233, or firstname.lastname@example.org Darrell Smith, Manager, Marketing & Communications, NLC, 709-724-1165 or email@example.com