The Prince Edward Island Liquor Control Commission participates in a number of initiatives that promote responsible use of alcoholic beverages.  Prince Edward Island Liquor Control Commission is a proud supporter of MADD Canada’s School Assembly Program, educating thousands of teens across the Province each year about the consequences of impaired driving.  Additionally, their contributions through the Charity ATM, Project Red Ribbon and Bagged Ice programs raise funds to support MADD Canada’s victim support services.