Project Red Ribbon Marks 30 Years
MADD Canada’s iconic red ribbon – symbolizing the innocent victims of impaired driving and the importance of always driving sober – turns 30 this year! For three decades, our Project Red Ribbon campaign has been raising awareness about the risks and consequences of impaired driving. While great strides have been made over the years to reduce impaired driving, it continues to be a deadly problem on Canada’s roads. Continued awareness efforts are vital. Our Project Red Ribbon campaign helps keep the sober driving message top of mind during the busy holiday season. With parties and celebrations plentiful, the risk for impaired driving is especially high. Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. From November 1st , 2017 to January 8, 2018, MADD Canada Chapters and Community Leaders will distribute millions of ribbons to Canadians to wear and display as a reminder to:
- Never drive impaired or ride with an impaired driver.
- Plan ahead if you’re going to be drinking or consuming drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
- Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Insurance Company of Canada offices across the country and participating sponsor outlets. Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a $10 one-time donation is added to the donor’s cell phone bill and payable to his or her service provider.) A monthly donation option is also available.
Our National Project Red Ribbon Campaign Launch
Parliament Hill was the location for the national launch of this year’s very special 30th anniversary Project Red Ribbon campaign.
MADD Canada was honoured to welcome: The Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness; RCMP Deputy Commissioner Kevin Brosseau; Ryan Michel, President and CEO, Allstate Insurance Company of Canada; and Johnny Grant, Director for Irving Energy, Irving Oil Limited.
MADD Canada National President Patricia Hynes-Coates and MADD Ottawa President Lise Fournier welcomed our special guests, including Members of Parliament, representatives from law enforcement and road safety organizations and local volunteers.
MADD Canada offers its deepest thanks to Pam Damoff, Member of Parliament for Oakville North – Burlington, who was the Government Sponsor of our event, held in the Commonwealth Room of Centre Block on Parliament Hill.
Among the special moments at the national launch was a video with Prime Minister Justin Trudeau, who could not attend the event but was there in spirit, and on video, to wish volunteers well with our 30th anniversary Project Red Ribbon campaign.
Over the past couple of weeks we have had the opportunity to appear on several morning shows and noon news programs to kick off the 30th anniversary Project Red Ribbon campaign. A special thank you to all our spokespeople for sharing the Project Red Ribbon message, and to the news programs for the opportunity to talk to their viewers. Check out the programs listed below.