YOU can help prevent impaired driving by joining MADD Canada’s Project Red Ribbon campaign!
Project Red Ribbon is our annual awareness campaign to promote sober driving during the holiday season. It is the busiest time of year on most social calendars and the risk for impaired driving is high.
MADD Canada’s red ribbon or car decal is a symbol of the wearer’s commitment to never drive impaired, and helps keep the sober driving message top of mind for all who see it.
From November 1 to January 5, MADD Canada and our Chapters across the country will be distributing thousands of red ribbons and car decals for Canadians to display on their vehicles, key chains, purses, brief cases and backpacks.
Despite federal and provincial/territorial laws and penalties, police enforcement and awareness efforts, and despite the obvious risk of crash, death and injury, Canadians are still getting behind the wheel impaired. Every hour in Canada, an average of nine federal criminal charges and provincial short-term licence suspensions are laid for alcohol or drug-impaired driving.
With Project Red Ribbon, MADD Canada and its volunteers across the country are urging everyone to make safe and responsible choices:
- Never drive impaired or ride with an impaired driver.
- Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
- Call 911 if you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Working together, we can prevent the tragic deaths and devastating injuries caused by impaired driving.
Get your red ribbon today!
Get your red ribbon today!- Contact your local Chapter
- Call 1-800-665-6233 or email info@madd.ca.
- Request your ribbon online when making a donation.
And then…
Tie it! Put the ribbon or car decal on your car, your purse or briefcase, your bike or your backpack to show your commitment to sober driving.
Wear it! Show your support by picking a day to wear RED in honour of Project Red Ribbon.
Show it and share it! Post a photo or video to your social media pages wearing a red ribbon and holding a sign telling us what city you are in, or who you would like to honour during the campaign.
Please use #ProjectRedRibbon in your post and tag MADD Canada so we can see and share your posts! (Follow us on social media: Facebook – facebook.com/maddcanada.ca; X – @MADDCanada; Instagram – maddcanada; TikTok – @MADDcanada )
Live it! Never drive impaired and always plan ahead for a sober ride home. We can ALL help prevent impaired driving this holiday season.
Landmarks Light Up Red For Project Red Ribbon
A great number of corporate sponsors and partners support Project Red Ribbon. We want to thank the following caring companies for their collaboration!
OFFICIAL SPONSORS
KAG Canada
Uber
Diageo
CORPORATE SPONSORS
BMO
Irving Oil
IN-KIND COIN BOX SPONSOR
Cascades
COIN BOX PARTNERS
Great Canadian Liquor
Manitoba Liquor & Lotteries
Yukon Liquor Corporation
CEREMONIAL LIGHTING PARTNERS
British Columbia
Bastion, Nanaimo
Ceremonial Fountain, entrance waterfalls, Victoria
Civic Park, Surrey
Fitzgibbons Bridge, Whistler
Vancouver Convention Centre, Vancouver
Northern Lights at BC Place, Vancouver
Victoria Street Bridge, Trail
Science World, Vancouver
City Hall, New Westminster
Fitzsimmons Creek Bridge, Whistler
Municipal Hall, Saanich
City Hall, Vancouver
Burrard Street Bridge, Vancouver
Alberta
Spark Science Centre, Calgary
Light House, Sylvan Lake
City Hall, Red Deer
Reconciliation Bridge, Alberta
Calgary Tower, Calgary
Saline Pedestrian Bridge, Wood Buffalo
City Hall, Lethbridge
Sundial, Grand Prairie
Saskatchewan
City Hall, Saskatoon
Prairie Wind Monument, Saskatoon
City Hall, Regina
Manitoba
High Level Bridge, Edmonton
Epcor Centre, Edmonton
Esplanade Riel Bridge, Winnipeg
Winnipeg Sign, Winnipeg
Ontario
Clock Tower, Brampton
Springer Market & City Hall, Kingston
Peace Bridge, Fort Erie
Market Square, Guelph
Absolute 50, Mississauga
Welland Bridge #13, Welland
City Hall, City of Oakville
Hamilton sign, Hamilton
City Hall, Vaughan
Brant Street Pier, Burlington
City Hall, Thunder Bay
Niagara Falls, Niagara
CN Tower, Toronto
Clock Tower, Mississauga
3D Sign Nathan Phillips Square, Toronto
City Hall, Newmarket
Municipal Building & Falls, Grand Sault
Quebec
Montreal Children’s Hospital the bear Je suis là!
Nova Scotia
Legislature, Halifax
Big Fiddle, Sydney
Prince Edward Island
Shaw Building, Charlottetown
City Hall, Charlottetown
Newfoundland and Labrador
Cabot Tower, St. John’s
Cabot Tower Signal Hill, St. John’s
New Brunswick
City Hall, Fredericton
Show your support for MADD Canada!
Order your red ribbons and/or car decals on-line! You can do so by submitting a donation through our on-line donation page. Don’t forget to mention in the remarks box that you’d like red ribbons and/or car decals mailed to you!
There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.
As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.
For more information on how you can help MADD Canada, visit our donation page.
Fly your red ribbon year round. Together, we will make a difference!
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