Project Red Ribbon

You are here:///Project Red Ribbon

Project Red Ribbon 2020


YOU can help prevent impaired driving this holiday season! Join MADD Canada’s Project Red Ribbon campaign!

Project Red Ribbon is our annual awareness campaign to promote sober driving during the holiday season. Even though the usual parties and celebrations may be limited this year due to the COVID-19 pandemic, the holiday season is still a time of high risk for impaired driving.

From now until the beginning of January, MADD Canada and our Chapters and Community Leaders across the country will be distributing thousands of red ribbons and red ribbon car decals for Canadians to proudly display on their vehicles, key chains, purses, brief cases and backpacks.

Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving, and helps keep the sober driving message top of mind for all who see it.

Watch a message from our National President Jaymie-Lyne Hancock about Project Red Ribbon

While progress has been made to reduce impaired driving over the years, this senseless and preventable crime still claims hundreds of lives and causes thousands of injuries every year. Continued awareness is vital to prevent these tragedies.

Watch Cassius Richard’s story

With Project Red Ribbon, MADD Canada and its volunteers across the country are urging everyone to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
  • Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.

Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, and participating sponsor outlets.

Red Ribbon

Get your red ribbon today!

And then…

Tie it! Put the ribbon on your car, your purse or briefcase, your bike or your backpack to show your commitment to sober driving.

Wear it! Show your support by picking a day to wear RED in honour of Project Red Ribbon.

Show it and share it! Show your spirit and share pictures of you wearing red or displaying your red ribbon on social media. Tag MADD Canada and use the hashtag #ProjectRedRibbon. (Follow us on social media: Facebook – facebook.com/maddcanada.ca; Twitter – @MADDCanada; Instagram – madd_canada

Live it! Never drive impaired and always plan ahead for a sober ride home. We can ALL help prevent impaired driving this holiday season.

Watch this video from our National President Jaymie-Lyne Hancock on how you can be part of Project Red Ribbon

Red Ribbon graphic-1

New this year! We have two exciting new ways to support Project Red Ribbon:

There’s lots of ways to support and promote Project Red Ribbon!

Please do what you can to help us prevent impaired driving and make roads safe this holiday season!

Red Ribbons in a basket

Our Sponsors

A great number of corporate sponsors and partners support Project Red Ribbon. We want to thank the following caring companies for their collaboration!

Irving Oil Ltd.

BMO Financial Group

Cascades Canada ULC

Alcool NB Liquor
Anderson’s Liquor
BC Liquor Distribution Branch
Manitoba Liquor & Lotteries
Newfoundland Labrador Liquor Corporation
Nova Scotia Liquor Corporation
NWT Liquor Commission
PEI Liquor Control Commission
Saskatchewan Liquor & Gaming Authority
Yukon Liquor Corporation

Show your support for MADD Canada!

Order your red ribbons on-line! You can do so by submitting a donation through our on-line donation page. Don’t forget to mention in the remarks box that you’d like red ribbons mailed to you!

I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!

There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.

As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.

For more information on how you can help MADD Canada, visit our donation page.

Fly your red ribbon year round. Together, we will make a difference!

Text Your Support for Project Red Ribbon!

Show your support for Project Red Ribbon by texting “RIBBON” to 45678 to make a $10 donation. Your donation is added to your cell phone bill and is payable to your service provider.

Text to 45678

Death by an impaired driver is not an accident

Maple Creek News-Times December 10, 2020 Saskatchewan has had some of the worst impaired driving numbers in Canada, said Saskatoon Mothers Against Drunk Driving (MADD) Canada chapter President Bonny Stevenson. Impaired driving, whether that’s alcohol [...]


Nelsons Emergency Services join MADD Canada in the launch of the Red Ribbon Campaign

Nelson Daily Star December 7, 2020 Nelson Police Chief Constable Paul Burkart, Nelson Fire and Rescue Chief Len MacCharles, Nelson Emergency Health Services Chief Deb Morris and the Integrated Impaired Driving Unit join our Nelson [...]


Police, MADD jointly launch annual Festive RIDE campaign

Mitchell Advocate December 2, 2020   The Timmins Police Service, South Porcupine OPP and MADD’s Timmins chapter has once again teamed up for the annual Festive Ride campaign for this holiday season. Local policing agencies [...]

2020/12/03|Tags: |

Dangers of impaired driving a focus this holiday season

Town and Country Today November 27, 2020 Tracy Franklin recalls the most difficult moment after her oldest daughter Daylene, a confident 23 year old, lost her life in an impaired driving crash. “We didn’t worry [...]


SGI suspends Wing in the New Year program due to COVID-19 restrictions

Global News November 27, 2020 For the first time in more than 30 years, free public transit won’t be made available to people in Saskatchewan on New Year’s Eve. Saskatchewan Government Insurance’s (SGI) is suspending its Wing in [...]


MADD, MPI hoping to curb impaired drivers for holidays

Brandon Sun November 26, 2020 A total of 18 Manitobans have been killed on roadways due to impaired driving as of the end of October — a number the president of the Brandon Mothers Against [...]