Do you have your red ribbon yet? MADD Canada’s iconic red ribbon symbolizes the importance of always driving sober and honours the innocent victims of impaired driving. Thought great strides have been made over the years to reduce impaired driving, it continues to be a deadly problem on Canada’s roads. Continued awareness efforts are vital. Our Project Red Ribbon campaign helps keep the sober driving message top of mind during the busy holiday season. With parties and celebrations plentiful, the risk for impaired driving is especially high. Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. From November 1st , 2019 to January 6, 2020, MADD Canada Chapters and Community Leaders will distribute over a million ribbons and red ribbon car decals to Canadians to wear and display as a reminder to:
Never drive impaired or ride with an impaired driver.
Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, and participating sponsor outlets. Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a $10 one-time donation is added to the donor’s cell phone bill and payable to his or her service provider.) A monthly donation option is also available.
Watch our Project Red Ribbon TV PSA
Show YOUR red ribbon spirit! Tie it! Wear it! Show it! Share it! Live it!
Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it!We all have a role to play in keeping our roads safe. Tie it!To your purse, your backpack, your briefcase, your bike, your car. Wear it! On November 1st , show your support for MADD Canada’s signature campaign Project Red Ribbon by wearing RED. Show it! & Share it!Show your spirit and share your pictures on MADD Canada’s Facebook (www.facebook.com/maddcanada.ca), Twitter (@MADDCanada) and Instagram (madd_canada) using #projectredribbon. Live it! Text “RIBBON” to 45678 to make a $10 donation to MADD Canada and help save lives.
MADD Canada offers its heartfelt thanks to our wonderful 2019 Project Red Ribbon National Sponsors. The dedication and support of these caring companies help us deliver our sober driving message to communities all across the country.
Allstate Insurance Company of Canada
Irving Oil Ltd.
BMO Financial Group
Westcan Bulk Transport
Cascades Canada ULC
COIN BOX PARTNERS
Alcool NB Liquor
Allstate Insurance Company of Canada
BC Liquor Distribution Branch
Manitoba Liquor & Lotteries
Newfoundland Labrador Liquor Corporation
Nova Scotia Liquor Corporation
NWT Liquor Commission
PEI Liquor Control Commission
Saskatchewan Liquor & Gaming Authority
Yukon Liquor Corporation
I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!
There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.
As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.
Newstalk 1010 December 15th 2019 The family members of 10 Toronto residents who were killed by drunk drivers gathered inside the TTC Wilson Yard garage Sunday afternoon to get their first look at new campaign [...]
The Guardian December 15, 2019 MADD Charlottetown and Eastern PE chapter will be kicking off the 2019 Red Ribbon Campaign with Christmas music and entertainment. Saturday, Dec. 14 at 7:30pm, the Fortune Community Centre will host [...]
St. Albert Today December 13, 2019 Before you knock a few too many beers back at the work Christmas party, the Edmonton and area Mothers Against Drunk Driving (MADD) wants to remind people to plan [...]
Blackburn News December 8, 2019 The holiday season is well underway, and that means parties where drinking is likely taking place. As part of raising awareness about driving sober, Mothers Against Drunk Driving (MADD) Windsor [...]
Max 104.9 December 8, 2019 Saturday marked National Impaired Driving Enforcement Day in Canada – a day when police across the country make a concerted effort to ensure impaired drivers stay off of roads. With [...]