Do you have your red ribbon yet? MADD Canada’s iconic red ribbon symbolizes the importance of always driving sober and honours the innocent victims of impaired driving. Thought great strides have been made over the years to reduce impaired driving, it continues to be a deadly problem on Canada’s roads. Continued awareness efforts are vital. Our Project Red Ribbon campaign helps keep the sober driving message top of mind during the busy holiday season. With parties and celebrations plentiful, the risk for impaired driving is especially high. Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. From November 1st , 2019 to January 6, 2020, MADD Canada Chapters and Community Leaders will distribute over a million ribbons and red ribbon car decals to Canadians to wear and display as a reminder to:
Never drive impaired or ride with an impaired driver.
Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, and participating sponsor outlets. Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a $10 one-time donation is added to the donor’s cell phone bill and payable to his or her service provider.) A monthly donation option is also available.
Watch our Project Red Ribbon TV PSA
Show YOUR red ribbon spirit! Tie it! Wear it! Show it! Share it! Live it!
Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it!We all have a role to play in keeping our roads safe. Tie it!To your purse, your backpack, your briefcase, your bike, your car. Wear it! On November 1st , show your support for MADD Canada’s signature campaign Project Red Ribbon by wearing RED. Show it! & Share it!Show your spirit and share your pictures on MADD Canada’s Facebook (www.facebook.com/maddcanada.ca), Twitter (@MADDCanada) and Instagram (madd_canada) using #projectredribbon. Live it! Text “RIBBON” to 45678 to make a $10 donation to MADD Canada and help save lives.
MADD Canada offers its heartfelt thanks to our wonderful 2019 Project Red Ribbon National Sponsors. The dedication and support of these caring companies help us deliver our sober driving message to communities all across the country.
Irving Oil Ltd.
BMO Financial Group
Westcan Bulk Transport
Cascades Canada ULC
COIN BOX PARTNERS
Alcool NB Liquor
BC Liquor Distribution Branch
Manitoba Liquor & Lotteries
Newfoundland Labrador Liquor Corporation
Nova Scotia Liquor Corporation
NWT Liquor Commission
PEI Liquor Control Commission
Saskatchewan Liquor & Gaming Authority
Yukon Liquor Corporation
I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!
There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.
As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.
Country 94 December 6, 2019 The Project Red Ribbon campaign for the Atlantic region launches in Saint John on Friday night. MADD Canada and Irving Oil are teaming up to promote sober driving throughout the [...]
650 CKOM December 6, 2019 Red ribbons aren’t just for gifts this holiday season; MADD Canada is using them to fight impaired driving. Lou Van de Vorst is the vice-president of the Saskatoon campaign. He [...]
OurWindsor.Ca December 5, 2019 Caesars Windsor is lighting up red throughout the first two weeks of December in a wonderful show of support for MADD Canada’s Project Red Ribbon sober driving holiday awareness campaign. “We thank [...]
Halifax Today December 5, 2019 The campaign is aimed at keeping impaired drivers off the roads Government, law enforcement agencies, emergency services and MADD Canada are joining forces this holiday season for Operation Christmas - a [...]
Timmins Today December 5, 2019 If you're planning to party this holiday season, plan ahead for how you're going to get home. It's one of the messages the Timmins Police, South Porcupine OPP, and the [...]
Halifax Today November 27, 2019 If you're crossing the Macdonald Bridge Thursday, you may encounter a volunteer from MADD Canada. The organization will be at the tolls from approximately 10:30 a.m. to noon for their [...]