YOU can help prevent impaired driving this holiday season! Join MADD Canada’s Project Red Ribbon campaign!
Project Red Ribbon is our annual awareness campaign to promote sober driving during the holiday season. Even though the usual parties and celebrations may be limited this year due to the COVID-19 pandemic, the holiday season is still a time of high risk for impaired driving.
From now until the beginning of January, MADD Canada and our Chapters and Community Leaders across the country will be distributing thousands of red ribbons and red ribbon car decals for Canadians to proudly display on their vehicles, key chains, purses, brief cases and backpacks.
Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving, and helps keep the sober driving message top of mind for all who see it.
Watch a message from our National President Jaymie-Lyne Hancock about Project Red Ribbon
While progress has been made to reduce impaired driving over the years, this senseless and preventable crime still claims hundreds of lives and causes thousands of injuries every year. Continued awareness is vital to prevent these tragedies.
Watch Cassius Richard’s story
With Project Red Ribbon, MADD Canada and its volunteers across the country are urging everyone to:
Never drive impaired or ride with an impaired driver.
Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.
Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, and participating sponsor outlets.
Through participating retail outlets. See a list of our Coin Box Partners in our Sponsor section below.
Tie it! Put the ribbon on your car, your purse or briefcase, your bike or your backpack to show your commitment to sober driving.
Wear it! Show your support by picking a day to wear RED in honour of Project Red Ribbon.
Show it and share it! Show your spirit and share pictures of you wearing red or displaying your red ribbon on social media. Tag MADD Canada and use the hashtag #ProjectRedRibbon. (Follow us on social media: Facebook – facebook.com/maddcanada.ca; Twitter – @MADDCanada; Instagram – madd_canada
Live it! Never drive impaired and always plan ahead for a sober ride home. We can ALL help prevent impaired driving this holiday season.
Watch this video from our National President Jaymie-Lyne Hancock on how you can be part of Project Red Ribbon
New this year! We have two exciting new ways to support Project Red Ribbon:
I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!
There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.
As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.
Richmond Sentinel November 25, 2020 The Vancouver chapter of Mothers Against Drunk Drivers (MADD) was forced to cancel the kick-off of its holiday awareness campaign planned for this morning (Wednesday) in Richmond. The launch of Project [...]
Whitehorse Daily Star November 23, 2020 The annual campaign to stop impaired driving kicked off Friday with a number of guest speakers, including Premier Sandy Silver, who lost a favourite cousin to a drunk driver. [...]
Global News November 23, 2020 MADD Regina is once again reminding people to find a safe ride home after having one too many drinks over the holidays. The organization’s annual Project Red Ribbon awareness campaign kicked off Monday, [...]
The Nelson Daily November 23, 2020 MADD Nelson Community Leader launches their Project Red Ribbon campaign to promote sober driving throughout the upcoming holiday season. Red ribbons will be available at Urban Legends located at [...]
CBC News November 19, 2020 Const. Heidi Stevenson, the RCMP officer murdered in the Nova Scotia mass shooting, has posthumously received an award for her work in preventing impaired driving. The Terry Ryan Memorial Award for Excellence [...]
The Oshawa Express – Editorial November 18, 2020 Around the holidays many people find themselves feeling alone or depressed or are overwhelmed by their busy social calendars. This can often lead to drinking, which impairs [...]