Project Red Ribbon

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National 2018 Project Red Ribbon launch

National 2018 Project Red Ribbon launch

MADD Canada’s iconic red ribbon symbolizes the importance of always driving sober and honours the innocent victims of impaired driving. While great strides have been made over the years to reduce impaired driving, it continues to be a deadly problem on Canada’s roads. Continued awareness efforts are vital. The sober driving message is especially important in this, the first holiday season following the legalization of cannabis. Our Project Red Ribbon campaign helps keep the sober driving message top of mind during the busy holiday season. With parties and celebrations plentiful, the risk for impaired driving is especially high. Our red ribbon is a small but powerful symbol of the wearer’s commitment to sober driving. From November 1st , 2018 to January 7, 2019, MADD Canada Chapters and Community Leaders will distribute millions of ribbons to Canadians to wear and display as a reminder to:

  • Never drive impaired or ride with an impaired driver.
  • Plan ahead if you’re going to be drinking or consuming cannabis or other drugs. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night.
  • Call 911 you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.

Red ribbons and car decals are available through the MADD Canada web site, Chapters and Community Leaders, and participating sponsor outlets. Red Ribbon 2017 Car Decal Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a $10 one-time donation is added to the donor’s cell phone bill and payable to his or her service provider.) A monthly donation option is also available.

Watch our Project Red Ribbon TV PSA

Show YOUR red ribbon spirit! Tie it! Wear it! Show it! Share it! Live it!

Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe. Tie it! To your purse, your backpack, your briefcase, your bike, your car. Wear it! On Thursday, November 1st , show your support for MADD Canada’s signature campaign Project Red Ribbon by wearing RED. Show it! & Share it! Show your spirit and share your pictures on MADD Canada’s Facebook (www.facebook.com/maddcanada.ca), Twitter (@MADDCanada) and Instagram (madd_canada) using #projectredribbon. Live it! Text “RIBBON” to 45678 to make a $10 donation to MADD Canada and help save lives. Red Ribbon graphic-1

Landmarks Light Up Red For Project Red Ribbon

Canadian landmarks are lighting up red to support MADD Canada’s Project Red Ribbon campaign and spread the sober driving message throughout the holiday season:

  • CN Tower, Toronto, ON
  • Niagara Falls, Niagara Falls, ON


MADD Canada offers its heartfelt thanks to our wonderful 2018 Project Red Ribbon National Sponsors. The dedication and support of these caring companies help us deliver our sober driving message to communities all across the country.


Allstate Insurance Company of Canada


Irving Oil Ltd.


BMO Financial Group
Continental Tire Canada Inc.
RTL-Westcan Group of Companies


Cascades Canada ULC


Allstate Insurance Company of Canada
Anderson’s Liquor
BC Liquor Distribution Branch
Manitoba Liquor & Lotteries
Alcool NB Liquor
Nova Scotia Liquor Corporation
NWT Liquor Commission
PEI Liquor Control Commission
Saskatchewan Liquor & Gaming Authority
Yukon Liquor Corporation

Show your support for MADD Canada!

Order your red ribbons on-line! You can do so by submitting a donation through our on-line donation page. Don’t forget to mention in the remarks box that you’d like red ribbons mailed to you!

I would like to receive a set of red ribbons and donate to the MADD Canada Project Red Ribbon campaign!

There are various ways in which you can financially support MADD Canada. Your donation will go a long way in the fight against impaired driving. Donations help support our education, public awareness, public policy and victim services and youth programs.

As a donor to MADD Canada, you benefit by knowing that your donation is helping us to effect change and you also benefit by receiving a charitable receipt for income tax purposes for your donation.

For more information on how you can help MADD Canada, visit our donation page.

Fly your red ribbon year round. Together, we will make a difference!

Text Your Support for Project Red Ribbon!

Show your support for Project Red Ribbon by texting “RIBBON” to 45678 to make a $10 donation. Your donation is added to your cell phone bill and is payable to your service provider.

Text to 45678


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2018/11/22|Tags: |

MADD Nipissing chapter launches Project Red Ribbon

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2018/11/22|Tags: |

York police launch annual holiday RIDE campaign amid ongoing efforts to reduce impaired driving

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2018/11/21|Tags: |

Project Red Ribbon aims to get impaired drivers off our streets

BayToday.ca November 19, 2018 MADD Nipissing Chapter kicks of its annual Project Red Ribbon campaign Wednesday to prevent impaired driving this holiday season. It's MADD Canada’s largest and longest-running public awareness campaign, raising awareness about [...]

2018/11/19|Tags: |

MADD launches annual campaign against impaired driving in Gander, announces new Team Coates program for police

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2018/11/18|Tags: |

MADD launches red ribbon campaign in Gander

Click here to see the video from NTV.

2018/11/18|Tags: |