Television and Radio Ads, Posters

Public Television Campaign Messages

Check out MADD Canada’s channel on YouTube.

• Heroes – Read the Heroes Public Service Announcement Campaign Report (PDF)
• Jesse Still Waiting – Created for MADD Canada by independent filmmaker Aidan Grossman
• Linda’ s Pain – Created for MADD Canada by independent filmmaker Aidan Grossman
• Dan’s Still Waiting – Created for MADD Canada by independent filmmaker Aidan Grossman
• Life Jacket
• Drive Thru
• Project Red Ribbon
• Garage Sale
• Bottles VAN
• Bottles Lightpost
• Bottles Bike
• Floating By
• Flowers for Mom
• Flowers for Mom – Mother’s Day
• Now More Than Ever – Updated August 2022
• Constant Reminders | Donate – 15s / 30s
• Constant Reminders | Pledge – 15s / 30s
• Drop the A Word
• Mallorie’s Story
• Thanks Servers
• Champagne
• The Cost of Everything – 30s / 15s
• Swerve
• Dead Silence
• Bong
• Muted
• Wreck
• Meet Shelly, Mother and Uber Driver-Partner
• Motherhood Short Version | Long Version
• Don’t Mix Weed Alcohol and Driving
• Think Again
• Candles
• Stories
• Keys
• A Perfect Day
• Impaired Boating 911
• Drugs and Driving
• Backyard Patio
• Tell It Like It Is (Ontario)
• Pulled Over (Ontario)
• Full Circle
• One Step Ahead – Created for MADD Canada by independent filmmaker Andrew Ahmed
• View Kali’s Story:
  • PSA (30 seconds National spot)
  • PSA (30 seconds)
  • Full Video (3 minute)
• Bicycle
• Emily
• Extraterrestre
• Glasses | Les Verres
• Glasses Rewind | Les verres à rebours
• Len – Stayin’ on the road
• Hal – Stayin’ on the Road
• Rob – Stayin’ on the Road
• Ryan – Stayin’ on the Road
• Mask
• Papers | Papier à rouler
• Saturday Night
• Stacking glasses
• Strides for Change
• Think
• Tossing the Dice
• Volunteer – English / French
• White Sheet – English / French
• White Sheet (Short Version) – English / French
  
• Older PSAs – Be a dick, MADD Dolls I and II, Keys can be a weapon, Emily’s mother, City Pulse – Hearse, and more – English / French

Public Radio Campaign Messages

• Life Jacket
• Project Red Ribbon
• Floating By
• Now More Than Ever – Updated
• Thanks Servers
• Don’t Drive High Campaign with Tweed
  • Guess what this animal is saying
  • Learn a language
• Voicemail (Dead Silence)
• Don’t Mix Weed & Alcohol
• Impaired Boating 911
• Drug-Impaired Driving
• Bucket List
• Two Families – English / French
• Sarah G and MADD Canada
• The Price We Pay – English / French
• Strides for Change Walkathon – English / French
• Every Victim Matters – English / French
• The Sound of Safety
• Victim Support – I’m breathing
• Victim Support – I’m broken
• Victim Support – I wake up
• Services aux victimes 2008
• I am dead
• And so am I
• Choices
• Dancing at His Wedding
• It’s Not Worth It
• I’d Give Anything
• Losing A Child
• Silhouette
• Christmas
• If you drink, don’t drive
• Keep it safe
• Harry Baird – English / French
• The LeBretons – English / French
• Michael Green – English
• Jonathan Dunham – English / French
• Catherine Newton – English

A series of public service announcements were produced in June of 2004 as part of a campaign to raise awareness of the dangers of drinking and driving amongst indigenous communities across Ontario –

• PSA One
• PSA Two
• PSA Three
• PSA Four

Posters

• Snowmobile Poster EN | FR
• Bottle – Van
• Bottle – Lightpost
• Bottle – Bicycle
• Impaired is impaired (PDF) – EN | FR
• Stop and Think – Impaired Boating (PDF) EN | FR
• Motorcycle Poster (PDF) EN | FR
• ATV Poster (PDF) EN | FR
• ATV Ride Sober Poster V1
• ATV Ride Sober Poster V2
• We All Have A Role (PDF) – EN | FR
• Impaired boating is impaired driving! – EN | FR
• MADD Tequila 417 (PDF) – EN
• MADD Last round (PDF) – EN | FR
• MADD Arm (PDF) – EN | FR
• Zero Tolerance Snowmobile Campaign (PDF) – EN | FR
• Zero Tolerance Snowmobile Campaign (PDF) – EN |FR

Youth Posters

• Prom (PDF) – EN | FR
• Think Before You Drink and Drive – PDF
• Recyclable – PDF
• If You’re High, You Can’t Drive – PDF
• Runway – If You’re High, You Can’t Drive – PDF
• Underwater – If You’re High, You Can’t Drive – PDF
• Lamppost – Coach, Lamppost – Teacher, Lamppost – Parents – PDF
• Last Round with My Buddies – PDF
• Stuck in One Place – PDF
• My Right to a Safe Ride Home – PDF

Don’t Drive High Posters

• Red Eye – PDF
• Side View – PDF
• Up in Smoke – PDF

Victim Outreach Posters

• Daughter – PDF
• Mother – PDF
• Sister – PDF
• Katie McNally – PDF
• Aleta & Rick – PDF
• April Manitowabi – PDF
• Joe & Shania – PDF
• Kali & Jeremy – PDF
• Katelynn Porter – PDF

Infographics

Infographic on Impaired Driving Statistics in Canada – EN | FR

Reports

• Heroes PSA Campaign Report (PDF)

MADD Canada Colouring Book

This tool has been developed for younger children and can be downloaded for free. Parents and teachers can work with their children and discuss the illustrations and key safety messages. You have several options on how to produce this tool. For professional printers choose:

• MADD Colouring Book BW for printer (for black and white) (PDF)
• MADD Colouring Book Colour for printer (PDF)
• Project Red Ribbon Colouring Page for printer (PDF)

For photocopiers choose:

• MADD Colouring Book BW for photocopier (PDF)
• MADD Colouring Book Colour for photocopier (PDF)
• MADD Colouring Book INSIDE PAGES for individual colouring pages (PDF)

Public Submissions to MADD Canada

• MADD Canada – Christmas Off The Roads by Humber College Film and Television Studies Students
• Alcohol Abuse – Drinking and Driving by Brody Hatch (YouTube)
• MADD by Dallas Daisy Arney (MP3)
• Laura Browne’s Story (YouTube)

National President’s Videos

Check out MADD Canada National President, Tanya Hansen Pratt, great awareness videos on YouTube:

• Blood Alcohol Concentration
• Mandatory Alcohol Screening
• Heartbreaking
• Black History Month
• Please don’t drive impaired
• Impaired Driving Facts
• Happy Holidays
• Impaired Driving Prevention