SaltWire Network
October 20, 2019


The Cumberland-Tantramar Mothers Against Drinking and Driving committee is hosting its annual Project Red Ribbon kick-off on Friday.

The MADD chapter will be accompanied with first responders from the Amherst Police Department, the Cumberland RCMP, Sackville RCMP and the Amherst Fire Department who will all be at a checkpoint on Robert Angus Drive from 10 to 11:30 a.m.

According to MADD Canada, Project Red Ribbon helps keep the sober driving message in the mind of all Canadians as we move into the holiday season.

With parties and celebrations increasing, the risk for impaired driving is especially high.

The Red Ribbon campaign is a small but powerful symbol of the wearer’s commitment to sober driving.

The campaign continues until Jan. 6, 2020.

Chapters across Canada will be distributing red ribbons to Canadians.

The ribbons are a reminder to never drive impaired or ride with an impaired driver, plan ahead and make driving arrangements if you are going to be drinking alcohol or consuming cannabis. Arrange for a designated driver, a cab or stay the night at the location and call 911 if you suspect that a driver is impaired.