Those touched by impaired driving come from all walks of life.
Law-enforcement agencies and emergency services providers joined with members of the Cumberland-Tantramar Chapter of Mothers Against Drunk Driving to launch its annual Red Ribbon Campaign to memorialize those lost to impaired driving as well as those whose lives have been changed forever.
For 32 years MADD Canada’s red ribbon has been a simple, yet powerful, symbol of the fight against impaired driving.
Over the next two months, thousands of volunteers and MADD Canada’s corporate sponsors will distribute millions of red ribbons across the country.
Volunteers marked the launch with an information checkstop on Robert Angus Drive that lasted for approximately 90 minutes in very windy conditions.
The campaign is held during the holiday season because it’s the busiest time on most people’s social calendar and the risk of impaired driving is high. The ribbon reminds people they have the power to prevent an impaired driving tragedy.
Wearing the red ribbon is a symbol of one’s commitment to always drive sober. It sends a clear message to everyone that it is never OK to drive impaired by alcohol or other drugs. ”
Every year between 1,250 and 1,500 people are killed and more than 63,000 injured in impairment-related crashes. On average, four people die every day in Canada and 175 are injured because of impaired driving.