Oakville, Ontario –Spring is in the air and the Easter weekend is upon us. MADD Canada and Allstate Canada are asking everyone to make this a crash-free holiday long weekend by planning ahead for a sober ride home.

“Even though impaired driving happens on all days and at all times, it is more prevalent on weekends,” said MADD Canada National President Patricia Hynes-Coates. “With the holiday long weekend approaching, we’re urging everyone to plan ahead if they’re going to be drinking or consuming drugs.”

Hundreds of Canadians are killed and tens of thousands are injured in crashes involving alcohol and/or drugs every year. In fact, alcohol and/or drugs are present in 59% of all road crash deaths.

MADD Canada and Allstate Insurance Company of Canada are asking Canadians to prevent impaired driving crashes, deaths and injuries this holiday weekend by:

  • Never driving impaired;
  • Never getting into a vehicle being operated by someone who’s impaired;’
  • Calling 911 if you see a driver you suspect is impaired.

“We often see impaired driving crashes referred to as ‘accidents’. But the reality is they are not accidents; they occur because someone made a choice to get behind the wheel and drive impaired,” said Allstate Insurance Company of Canada President and CEO Ryan Michel. “Help prevent impaired driving this weekend and every day of the year by planning ahead and having a sober ride home.”
Plan for safe and sober transportation this holiday weekend. Call a cab, arrange a designated driver, take public transit or check out Uber, MADD Canada’s Official Designated Driver App.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country’s leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and has been listed five years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

For more information, contact:

Patricia Hynes-Coates, MADD Canada National President, 647-919-6233 or phynescoates@madd.ca
Anna Weigt-Bienzle, Senior Communications Specialist, Allstate Insurance Company of Canada, 905-475-4527 or aweigtbienzle@allstate.ca