As we begin a New Year, I can’t thank you enough.
After all, your support for MADD Canada isn’t just about making a donation. It’s about making a difference – on our roads and waterways, in Canada’s schools and courtrooms, and in the lives of impaired driving victims and survivors.
Victims like Melissa Slater, whose story we shared with you last October. Thanks to your generosity, Melissa and thousands of other devastated Canadians are finding support, comfort and understanding through our Victim Support Services.
Now is a great time to look back on everything we accomplished together in 2019. With you by our side, we celebrated meaningful new impaired driving legislation; brought our powerful anti-impaired driving message to thousands of students; and increased awareness about this preventable crime across the country. And, of course, we were there to support impaired driving victims like Melissa through a wide range of services and resources.
Here are some of the powerful and meaningful ways you made a difference in 2019…
Education: We delivered the sober driving message to hundreds of thousands of Grade 7–12 students in more than 2,000 schools across Canada through our School Assembly Program, No Tomorrow. And, our SmartWheels mobile classroom travelled across Ontario, delivering more than 500 presentations to 15,000 students in Grades 4-6 to begin a conversation about the risks of alcohol, drugs and driving. SmartWheels was also launched in Saskatchewan in 2019 with the goal of reaching 100 schools and 9,000 students into 2020.
In 2019, we also educated students in 561 Canadian schools about the dangers of cannabis use and driving through the Weed Out The Risk classroom presentation. And today, we need your support to continue our important education initiatives and make an influential difference in the lives of even more students in 2020.
Awareness: We launched our national Don’t Drive High campaign to raise awareness about the risk of driving after cannabis use, and to encourage people to arrange a safe ride home. You can make a significant difference today by helping to fund MADD Canada’s vital awareness programs including Project Red Ribbon, Campaign 911 and Don’t Drive High.
Legislation: We celebrated the most consequential federal impaired driving laws Canada has seen in more than a decade. Bill C-46 addresses drug-impaired driving limits, roadside testing options and mandatory alcohol screening which has been proven to be highly effective in countries where it’s used. Your gift today will make a substantial difference for all Canadians by helping us continue our research, analysis, and awareness efforts in support of the new laws.
As much as we’re doing together to stop impaired driving in Canada, we’re equally committed to being there for its victims. Your support today will make a heart-felt difference in the shattered lives of the 20,000 victims/survivors who will turn to our Victim Support Services.
I can’t thank you enough for everything you’ve helped us accomplish in the fight against impaired driving. Your support has a made a positive difference in so many lives.
But a New Year has begun and there’s still so much work to be done – especially now that the recreational use of cannabis is legal in Canada. We can’t do it without you!
Please take this opportunity early in the year to donate to MADD Canada. There’s no better way to make a difference on our roads and in the lives of all Canadians, including the ones you love.
I wish you and your family a safe and happy New Year.
Chief Executive Officer