Whitehorse, Yukon – Yukon was well-represented when MADD Canada announced its National Awards this past weekend, with the Yukon Liquor Corporation being named a Citizen of Distinction and MADD Whitehorse Chapter President Amanda Price taking home the Volunteer of the Year award.

The Citizen of Distinction Award is presented annually to individuals, groups or companies that have made a major provincial, territorial or national contribution to the anti-impaired driving movement in Canada. The Yukon Liquor Corporation was recognized for its strong commitment to social responsibility initiatives to educate and protect the public.

“The Yukon Liquor Corporation’s awareness and education efforts around responsible drinking, and particularly its efforts to inform Yukon citizens about the dangers and consequences of impaired driving, are vital to helping change the drinking and driving culture and preventing this terrible crime,” said MADD Canada Chief Executive Officer Andrew Murie. “MADD Canada and MADD Whitehorse Chapter are grateful for the Yukon Liquor Corporation’s leadership and commitment to preventing impaired driving.”

The Corporation has carried out a number of initiatives promoting responsible alcohol consumption and preventing impaired driving. By working in partnership with MADD Whitehorse, the RCMP and the Department of Justice, the Corporation created drink coasters with educational messaging and were circulated to various licensed premises. The Corporation and MADD Whitehorse also created long, red fleece scarves and gave them to designated drivers at check stops to further highlight the Project Red Ribbon visual. The two organizations will continue to encourage responsible consumption through various media, including a tasting event that will promote MADD Virgin Drinks as a non-alcoholic beverage option.

“By working with community partners, including MADD Whitehorse and the RCMP, we are able to combine our efforts and make our roads safer,” Minister responsible for the Yukon Liquor Corporation Stacey Hassard said. “We look forward to ongoing partnerships on initiatives that promote responsible consumption and safe driving.”

MADD Canada was also proud to recognize the efforts of Amanda Price, the President of MADD Whitehorse Chapter, with its Volunteer of the Year award. Presented annually, this award recognizes outstanding volunteer contributions and celebrates individuals who go above and beyond in pursuit of MADD Canada’s mission to stop impaired driving and to support victims of this violent crime.

A dedicated volunteer with MADD Whitehorse Chapter, Amanda has put in countless hours recruiting volunteers, developing key partnerships with police and government and organizing fundraising and awareness events. She has helped bring road and boating Call 911 signs to the community, organized extremely successful Project Red Ribbon launches, created public service announcements to promote sober driving, and secured sponsorship to bring MADD Canada’s School Assembly Program to Whitehorse students. She also helped develop the annual RIDE (Recognizing Impaired Driving Enforcement) Awards which recognize Yukon police officers for their working in taking impaired drivers off the roads.

This is not the first time Amanda’s incredible volunteer efforts have been recognized; she was awarded a Volunteer of the Year award from the City of Whitehorse in 2015.

“Amanda gives so generously of her time and talent in pursuit of MADD Canada’s mission,” said MADD Canada National President Patricia Hynes-Coates. “She is the driving force behind a very successful Chapter. Her commitment to this cause and the enthusiasm she brings to all her work with MADD Canada are truly an inspiration to everyone. ”

“On behalf of the Yukon RCMP, I would like to congratulate Amanda Price and the Yukon Liquor Corporation on being recognized by MADD Canada for their contributions to reducing the deadly impact of impaired driving in our communities,” said Superintendent Brian Jones, acting Commanding Officer of the Yukon RCMP. “Their efforts, along with the dedicated work of our front line officers in detecting impaired drivers, all contribute to making Yukon roads a safer place for everyone.”

Tracy Crawford, MADD Canada Chapter Services Manager (Western Region), 1-877-676-6233 or tcrawford@madd.ca

Deb Kelly, MADD Canada Communications Manager, 1-800-665-6233 ext. 240 or dkelly@madd.ca

Patch Groenewegen, Yukon Liquor Corporation, 867-667-8926 or patch.groenewegen@gov.yk.ca