Cause Related Marketing

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Cause Related Marketing is one of the most effective ways your company can demonstrate its support for stopping impaired driving while publicly promoting your commitment to the cause.

You can:

  • create a special product or service promotion or
  • donate a portion of product sales

To discuss your Cause-Related Marketing idea or for other Corporate Giving ideas, please contact Dawn Regan, Chief Operating Officer at 1-800-665-6233, ext 223 or email

Current Cause-Related Programs

Hill Street Beverage Co.

Hill Street Beverage Co., under license to MADD Canada, is proud to manufacture and distribute Hill Street Beverage Co. non-alcoholic drinks. Hill Street Beverage Co. non-alcoholic drinks were conceived and developed to support MADD Canada both philosophically and financially.

Hill Street Beverage Co. non-alcoholic drinks provide the marketplace with a desirable and delicious alternative […]

A Labour of Love to MADD Canada from the Henman Family

When Pat Henman and her daughter, Maia Vezina, were hit by an impaired driver in 2013, their lives were changed forever. Both suffered life-threatening injuries and there are many challenges every day as a result of their injuries.

MADD Canada supported Pat, Maia and their family with victim support and they were able to attend MADD […]

MADD Canada Mittens


Kootenay Knitting Company Ltd. Is proud to manufacture and distribute MADD Mittens to retailers and Corporations across Canada. The MADD Mitten Campaign is a highly visible ‘hearts and soul’ program that is a uniting force within communities, engaging family, friends and colleagues in MADD Canada’s mission to […]

Multi-Cause Ontario & Maritimes

MADD Canada is supported by Multi-Cause Ont and Multi-Cause Maritimes. Multi-Cause Ont and Maritimes is a company in business to service other businesses with a treat display. The display is placed in businesses based on an honour system all across Ontario and the Maritimes. Multi-Cause Ont and Maritimes believes in “Paying it forward” […]

Donate A Car Canada

Donate A Car Canada accepts vehicle donations for Mothers Against Drunk Driving.

Donate you car, truck, RV, boat, motorcycle or other vehicle to Mothers Against Drunk Driving. We provide free towing in many areas across Canada, or you can drop off your vehicle to maximize your donation. When you donate your car to […]

Magazine Fundraising


Introducing MADD Canada’s MagFundraising store

Order or renew your magazine subscriptions online and save up to 85% off newsstand prices. Choose from over 600 magazine titles, including 60 French magazines. 37% of your purchase will go directly to MADD Canada. With the holidays fast approaching, magazines make great gifts for friends, family members […]